The identity for the national museum dedicated to Giuseppe Verdi — a V monogram drawn from the composer's portrait, a restrained Pantone palette, and a wayfinding and editorial system spanning the Villa Pallavicino.
ClientMuseo Nazionale Giuseppe Verdi
Year2009
LocationBusseto, IT
OverviewMuseo Nazionale Giuseppe Verdi — the V monogram identity.
LogoThe V monogram with its signature flourish, the full lockup, and the Pantone / CMYK / RGB palette.
Corporate identityThe full stationery system — letterhead, cards, envelopes, pins and pens.
EditorialThe visitor guide, Verdi's portrait revealed through the cut-out V.
WayfindingVilla elevation, visitor map of Busseto, and the inauguration poster — Città di Busseto, 10 | 10 | 09.
EnvironmentalPortrait banners lining the avenue to the Villa Pallavicino.
Icons & mapPictogram set and the room-by-room Percorso floor plans.