Event identity

Le Vie di Marco Polo

Identity for an international cultural event connecting Rome and Beijing — a logotype drawn from calligraphic flourishes referencing Marco Polo's manuscripts, applied across posters and event collateral for the 2021 edition.

ClientLe Vie di Marco Polo

Year2021

LocationRoma · Pechino

Overview Le Vie di Marco Polo — event identity, Roma · Pechino 2021.

Logo The wordmark — "Le Vie di Marco Polo" in a custom calligraphic letterform with the event descriptor and route Roma → Pechino 2021.

Poster The key visual — logotype over a stage photography of the Beijing dance performance.

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