Communication design for a new multimedia music park in Verona — a logotype built from coloured geometric shapes, each representing an instrument family, that sing together in harmony across signage, wayfinding and digital touchpoints.
ClientImagina — Parco Multimediale della Musica
LocationVerona, IT
OverviewImagina — brand identity for a multimedia music park, Verona.
SignageThe identity applied to the park entrance totem at full scale.
Merch · BuildingThe identity on merchandise — t-shirt, mug, phone case and tote bag — with the Parco Multimediale della Musica building exterior.